Tips for recruiters
The Art Director's Role in a Lookbook: Why You Can't Do It All Alone
Why juggling every role ruins a lookbook, and how to organise art direction even without a dedicated team.
August 21, 2026
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Why juggling every role ruins a lookbook, and how to organise art direction even without a dedicated team.
August 21, 2026
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Plan a lookbook from layout to casting: shot list, model endurance, shoot order and the shots everyone forgets.
August 15, 2026
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Natural or artificial light? Choose based on your deliverable, your number of looks and your model's experience.
August 10, 2026
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Senior or junior model? Adapt your art direction, set rhythm and brief to get the best from every profile on set.
August 07, 2026
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Video casting: a three-part format, a live direction test and the signals to read to judge a model in fifteen minutes.
August 03, 2026
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Rain, wind, grey skies: learn how to handle weather surprises during an outdoor shoot without ruining your images.
July 29, 2026
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Grain, movement, intentional casting: adapt your shoot to 2026 visual trends for images that truly capture attention.
July 24, 2026
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Stop sending Pinterest collages. Here's how to build an effective moodboard that gets your entire team aligned before the photoshoot.
July 21, 2026
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Brands are dropping big names for micro-influencer models. Why small audiences convert better. Full breakdown.
July 10, 2026
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Booking too late means stress, compromise, and limited backup options. Here's how much lead time to plan for any shoot.
June 30, 2026
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Brands still treat male casting as an afterthought. Here's why male models are one of fashion's least competitive, most overlooked markets.
June 22, 2026
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Booking the same model again and again: comfort, loyalty, or a brand risk? The real pros, cons, and the right balance to find.
June 19, 2026
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Booking your first freelance model? Avoid the classic mistakes: brief, rights, communication. Everything you need before your first shoot.
June 15, 2026
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AI visuals look polished but your audience feels the difference. Here's what your images say about your brand without you realizing it.
June 08, 2026
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Equipment, cyclorama vs vinyl backdrop, natural light, reviews, everything you need to rent the right photo studio for your shoot.
June 02, 2026
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